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How I Use Oracle’s Content Management System To Simplify My Marketing Tasks

In the world we live in today, which is entangled online, content is king. So if you find yourself working almost any job, no matter if it’s at a non-profit or a billion-dollar hedge fund, I assure you that it has an online presence. It’s impossible to avoid the online stratosphere. It’s necessary if you want people in the world to be aware of your business’s existence. But, having an online presence means one thing: you need content. Whatever content that is, is only half the battle. The other half is managing that content in an organized and productive way.

Today, I want to talk with you about a source I found that has, for me, made the stressfulness of organizing all the content I’m in charge of much more straightforward. Not just for myself but the whole oAppsNET team. I’m talking about Oracle’s Content Management System (OCM).

Why I Use Oracle’s Content Management System

Oracle’s Content Management System is a cloud-based hub where teams can share, create and manage content, then revise and request approval before sharing it with the world. Why is this important, you may ask? Think about all the times you’ve ever worked on a project with a group. Sure, google drive and email seem to be a great way to share things with others, but is it efficient and easy to organize all the content you may have for the said project? For a lot of teams, no. What OCM does is take content management then simplify’s the workflow. Hence, content delivery improves for the employees involved in the project and the customers consuming its content.

Let me give you an example of why I use it from a marketing perspective for oAppsNET. One of my main jobs at oAppsNET is to publish blogs and produce the companies podcast (Next Gen Digital Transformation), and before posting anything, it must be approved by my boss. So before I started using OCM, I would have to put said documents and episodes into an email or drive, and hope before the end of the day, my boss, with his busy schedule, approves the content for posting.

Now, that’s all out the window. My boss assigns me a role in OCM, and I can put all the work that needs to be approved into “oAppsNET’s Marketing Repository”, and boom: my boss can give me the “Ok” or “no-go” before I go forth posting the content. He knows exactly where to find all the marketing content and doesn’t have to worry about searching through his emails or drive folders for approval. It’s a significant game-changer for workflow.

How to Navigate Through OCM for Digital Asset Management

An admin for the OCM you belong to will need to create a repository for you and others on your team to work in, then allow access to the respective parties involved. (A repository is where a team can store all their assets for a project). An admin can create a repository by selecting the content tab, followed by Create.

For non-admins, repositories will be found in the Assets tab and selected on that page.

Once a repository is created, the admin can decide what content can be shared with the team. These could be files, images, videos, imageCopy, invoices, invoice Types, or the admin can select “AnyFile” which grants access to anyone in the repository to post any content they are looking to share with the team or admin.


Since using OCM, productivity on my end has significantly improved. By adding the content I need to be approved to the marketing repository, I can move on to another task comfortably, knowing my boss has access to the content. In addition, there are some great videos on Oracle Learning, a Youtube channel dedicated to all things Oracle if you want some better visual aids.

Next time, I’ll be talking about other aspects of OCM and how you can better utilize it to improve workflow and production.

March 15, 2022

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